Entrepreneurial ventures in today’s technologically scaled-up era are not only challenging but highly competitive. And for start-ups, they bring another challenge of creating an online presence among already established giant elephants. When it comes to establishing an online presence and snatching customers from already existing brands, SEO can prove to be a holy bible. It has long been a debate, how and to what extent start-ups should incorporate SEO in their business plans and strategies.
Here we present to you some highly sought-after SEO tips for your startup, that could really help start-ups establish their brands:
1. YOUR CONTENT SHOULD BE UP-TO-THE-MARK:
Your content is not just a collection of words, but an opportunity to present your brand in front of your target audience. It speaks for your products and services, why they are different, and why your customers should buy them. If you are constantly failing at delivering your core competencies to your customers, this might be an indicator that your content needs to be fixed. By doing this adequately, you can achieve two benefits: one is that, you can get appreciation by major search-engines for timely updating your content, thus, can increase your chances to be displayed on top of SERs; secondly, you can reach out to the customers who like to read about the product they want to buy, thus, more leads are ensured.
2. KNOW YOUR BUDGET THAT YOU NEED TO INVEST IN SEO:
All the start-ups are totally dedicating their investments towards creating their products and services. Indeed, they should, but a specific amount of investment, $500 to $5,000 per month for those who can afford according to SEO experts, should be allocated for SEO affairs by start-ups. If your budget can’t afford this monthly payment, you can still decide some portion of your budget to be allocated for SEO.
3. EXPERTS SHOULD BE HIRED:
Start-ups should strictly make sure that whatever amount of investment they are putting into SEO, it should give value for money. According to their budget, they should hire an SEO agency who could plan and execute SEO tactics and keep track of the progress that SEO strategies are generating. This is the best way to make sure that your money is serving the purpose.
4. WEBSITE SHOULD BE EASY TO NAVIGATE:
Your website is a go-to stop for those who are interested in your products. As a start-up company, you have to consider it more than crucial that your website is easy to navigate: search features should be functional, navigational links should be clickable, navigational titles should be relevant, the format of your webpage should be consistent, addition of ALT texts, etc.
5- WEB-PAGE LOADING TIME SHOULD BE MINIMUM:
Websites serve an important purpose: a place where you can get maximum traffic, make them stay, and convert them. There are thousands of websites waiting in the line to grab the same portion of the market that you aspire. The best thing to take the lead is to become available for your customers when they need it and right at the moment without making them wait for it!!! According to research, 40% of the search market will switch to another website if your page is consuming more than 2sec to load.
Therefore, you should know that if your website is taking too long to load, your probable customers are more likely to switch to another website that could deliver to them required convenience and save their time .
By taking into account all the above described tips, any start-up can do very well on any online platform.