On-Page vs Off-Page SEO: Back in the day, website optimizers used to take a very different approach to rank their websites. Overstuffing of keywords was a common practice. But now, with several updates in the Google algorithm, SEO has transformed. 

Search engine optimization is now more about user’s expectations than Google crawlers’. 

SEO experts must optimize their websites inside out to rank higher on SERPs. To put that in another way, SEO falls into two categories. Those are on-page SEO and off-page SEO. 

Let us see in detail the difference between on-page and off-page SEO. 

On-page SEO 

On-Page vs Off-Page SEO is about optimizing each element inside of your website. It includes keywords usage, meta description optimization, HTML code, title tags, alt tags, page performance, etc. On-page SEO measures are what your site will rank for on Google. 

List of On-page SEO ranking factors 

Title tags

A title tag is an HTML code of your website displayed on a search engine result page. Whenever you search for something on Google, it shows many website options to click. That clickable headline is a title tag. Whatever keyword you target should go in each title tag of your webpage. Do intensive research before choosing your keyword because this appeals to users to click and get into your site. 

  • Your title tag must not be longer than 50-60 characters. 
  • Avoid keyword stuffing because it is not going to work.
  • The keyword at the beginning of the title tag is right ( if it allows that naturally). 


When it comes to headings, it is the title of your content. We highly recommend that you use the H1 format for the title. The rest of the headers may fall in H2 or H3 format. 

URL structure

The URL of your website is crucial. It would help if you organized it so that google crawlers move from one page to another without any hindrance. Keep URLs concise and straightforward. It has a positive impact on your traffic. Add a relevant keyword to your URLs. 

Alt text for images

Google can’t understand images. That is the reason why alt text is essential. It is the text alternative to the image you add to your page. Put relevant keywords that represent your image. And it is necessary for google image ranking. 

Load speed

Site speed matters a lot. Your visitors are not at all going to stay if they get to wait. Low load speed has a drastic impact on your organic traffic and, eventually, your ranking. So make sure that your site loads in the minimum possible time. 

Internal links

Internal links are another crucial on-page SEO factor. It is vital because of two main reasons. First, it ramps up dwell time on your website. Second, Google crawlers can quickly move across your pages. But doing this in the wrong way can do the opposite. Put internal links only where they are applicable. 

Meta descriptions

Meta descriptions allow you to explain to Google and the search market what your content is all about. It is the best opportunity to get a higher rank on SERP and more increased organic traffic. 

  • Keep it 160 characters long.
  • Add the most relevant and searched keyword. 
  • Write it in a way that seems valuable to the readers. 


Responsiveness is one of the key ranking factors of your site. Make sure that your site is easily accessible on any device. Your primary focus should be on creating a mobile-friendly website. That is because mobile devices are rapidly increasing nowadays. 

On-Page vs Off-Page SEO

Off-page SEO

Off-page SEO includes all the measures that make your website a credible and authoritative source. It ensures how high you rank on your site. 

Off-page SEO ranking factor 


Backlinks being the crucial ones are enjoying the highest value in the off-page SEO ranking factor. Any backlink won’t fulfill the purpose, but quality backlinks matter. 

It shows the authoritativeness of your content and site. You can get higher traffic by gaining quality backlinks.

Moreover, in some way, content distribution also comes under off-page SEO practices. When people on social media and other digital marketing platforms share your content, it depicts that you have quality content. 

Which one is best? 

Well, there is no question about this. SEO campaign should be an amalgamation of both on-page and off-page SEO practices to rank higher on SERP. That is how you become a leader in your niche and rule Google’s top pages. 

Be it on-page SEO or off-page SEO, SEO Chicago, IL, is the master of all SEO techniques.